Privacy Policy for Strategic Alliance Financial Group Inc

Effective date: May 14, 2025

1. Introduction

At Strategic Alliance Financial Group Inc, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian laws. We operate primarily in Ontario and across Canada, providing insurance and investment services through our website.

2. Definitions

• Personal Information: Any information about an identifiable individual, such as your name, address, email, financial details, or health information.

3. Collection of Personal Information

We collect personal information through our website when you interact with us, such as requesting insurance quotes, managing investments, or contacting us. The types of information we may collect include:

• Names
• Contact details (e.g., address, phone number, email)
• Financial information (e.g., income, assets, liabilities)
• Health information (for insurance purposes, where applicable)
• Other data necessary to provide our services

For insurance purposes, we may collect sensitive information, such as health details, with your explicit consent.

4. Purposes for Collection

We collect personal information for the following purposes:

• To provide insurance quotes and issue policies
• To manage investment accounts
• To respond to customer inquiries and provide support
• To comply with legal and regulatory requirements
• To send marketing communications (only with your consent)

5. Consent

We obtain your consent before collecting, using, or disclosing your personal information. For sensitive data, such as health information required for insurance, we require your explicit consent. You may withdraw your consent at any time by contacting us, subject to legal or contractual restrictions.

6. Use of Personal Information

Your personal information is used only for the purposes outlined above, such as delivering our services, improving our website, and meeting legal obligations.

7. Disclosure of Personal Information

We may share your personal information with:

• Insurers and Underwriters: To provide insurance coverage
• Investment Firms: To manage your investments
• Service Providers: Such as IT or marketing partners, to support our operations
• Regulatory Authorities: As required by law

All third parties we share your information with are required to protect it under confidentiality agreements and comply with PIPEDA or equivalent privacy laws.

8. Retention of Personal Information

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law. Typically, this means keeping your information for the duration of your relationship with us plus seven years, in line with industry standards and legal obligations.

9. Security of Personal Information

We protect your personal information using industry-standard measures, including:

• Encryption of sensitive data
• Access controls and authentication protocols
• Regular security audits
• Employee training on privacy and data protection

10. Access and Correction

You have the right to access your personal information we hold and request corrections if it’s inaccurate. To do so, contact our Privacy Officer (details below), and we will respond within 30 days.

11. Cookies and Tracking Technologies

Our website may use cookies and similar technologies, such as Google Analytics, to enhance your experience and analyze website traffic. This helps us understand how visitors use our site and improve our services. You can manage your cookie preferences through your browser settings or opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

12. Cross-Border Data Transfers

If we use services like Google Analytics, your personal information may be transferred to and processed in countries outside Canada, such as the United States. We ensure that any such transfers are protected by contractual agreements requiring compliance with Canadian privacy standards.

13. Marketing Communications

With your consent, we may send you marketing emails about our products and services. You can opt out at any time by clicking the unsubscribe link in the email or contacting our Privacy Officer.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on our website with the revised effective date. Your continued use of our website after changes indicates your acceptance of the updated policy.

15. Contact Information

16. Complaints and Challenges

If you believe we have not followed this Privacy Policy or PIPEDA, please contact our Privacy Officer. We will investigate and address your concerns. If you’re not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.